The Winter Tire Your Truck Customers Have Been Asking For
New from ATW Distributors: the SureTrac Arctic Fox, a studdable winter tire in 33″, 35″ and full LT sizes.
Every fall, your shop hears the same question from lifted-truck and Jeep owners: “Is there a real winter tire that fits my setup and still looks the part?” Until now, the honest answer usually meant a compromise. Run an all-terrain or rugged-terrain year-round and give up ice grip, or drop to a smaller passenger-style winter size and give up the look and load capacity they paid for.
The SureTrac Arctic Fox closes that gap. It gives your shop a dedicated winter answer for the customers who drive the biggest tickets, and it lands in ATW’s largest winter order ever.
What Is The Arctic Fox?
The Arctic Fox is built on the SureTrac RT3, one of our top-selling rugged-terrain tires, re-engineered for winter. Your customers keep the aggressive profile they want. You get a tire that is built for snow and ice.
- Proven platform. Based on the SureTrac RT3, a tire your customers already know and buy.
- Winter siping. Added siping across the tread blocks gives more biting edges for grip on packed snow and ice.
- Studdable. Pre-drilled for studs where permitted, so you can sell it studded or unstudded from the same SKU.
- Truck sizes. Available in 33″ and 35″ flotation sizes and full LT metric sizes. Example: LT 35X12.50R18, load index 128, speed rating Q.
- Winter rated. 3-Peak Mountain Snowflake (3PMSF) marked across all sizes.
Why It Sells On Your Floor
The Arctic Fox is designed to win the customer you most want to keep: the truck owner who buys tires, wheels and accessories, and comes back every season.
- It fills a real size gap. Most dedicated winter tires are built for passenger cars and crossovers. Customers running 33s and 35s have had few winter options that keep their setup intact.
- It is an easy conversation. “It’s the RT3 you know, built for winter” is a one-line pitch your staff can deliver without a spec sheet.
- It opens a second set. A winter tire for a truck that already runs R/Ts means a second set of tires, and often a second set of wheels. That is a full package sale, not a swap.
- It protects your margin. Customers who want a specific size and look compare on fitment first, not just price.
- It builds seasonal return visits. Every winter set you sell brings that customer back for spring and fall changeovers, storage and service.
On the counter: lead with fitment (“we have it in your size”), then the RT3 connection, then the stud option.
Build The Full Winter Package
The Arctic Fox is the anchor of the winter sale. ATW stocks everything around it, so one order covers the whole package.
Add-on | Why it matters this season |
|---|---|
Studding | Arctic Fox is studdable. Sell it studded or unstudded from the same inventory. |
Armed Wheels | A dedicated winter wheel set makes changeovers faster. Select Armed Wheels are up to 40% off. |
Lug nuts | Industry-wide lug nut supply is tight this year. ATW has a large shipment secured. |
Your ATW advantage: dealers receive their base discount plus an additional carryover discount on stocking orders placed early in the season.
Stock Up Before The First Big Snow
Winter tire demand peaks fast once the snow arrives. Sizes in 33″ and 35″ are the first to go, so lock in your Arctic Fox allocation now.
Become an ATW dealer today to explore wholesale pricing, available sizes, and inventory opportunities.
Ready to order?
Call us at (780) 482-1134 or contact your sales representative to place your opening order and lock in your winter pricing. You can also browse our winter tire inventory to see what’s in stock.
